Jaguar E-type 60th Anniversary Bag E60 Heritage Holdall

jag e60 holdall angle

Jaguar E-type 60th Anniversary Bag E60 Heritage Holdall

E60 Heritage Holdall – The inspiration behind the creation by Simon Jordan

I have a genuine love & engineering passion for cars, British brands in particular. TVR was my first car at the age of 17; a few years later I set up a company restoring and servicing Lotus, MGB and TVR sports cars, winning at Concours level. In 1994 I moved to London and was very excited to be offered a job selling Jaguar for Henlys Limited in North London.

Celebrating one of the most beautiful cars in the world

Before my interview I carried out research as I’m fascinated by the history of car dealership groups and who’s behind them – I made sure that I mentioned in my interview one of the biggest reasons for wanting this job was that I thought it would be cool in the future to say I was honoured to have worked for the very first Jaguar Distributor H.G. Henly & Company London, to be appointed by Sir William Lyons – 21st January 1928, later to become Henlys Limited & then Henlys PLC

Jaguar Launch the XK120 in 1948 – A Motorsport Success

Selling Jaguar cars for Henlys in London was special; it was exciting being surrounded by luxury and sports cars daily. They have an incredible heritage of roads’ cars but I was more interested in the racing sports car history and what they’ve achieved. 1948 saw the launch of the XK120, creating an instant buzz within the car industry globally. Jaguar now had a very special car, with a new powerful 6 – cylinder engine, flowing lines and sculptured beautiful aluminium bodywork.

XK120 was in huge demand from its launch; it captured the hearts of the Americans and orders came flooding in so now Jaguar had to ramp up production.

In 1949 Jaguar started to compete in motorsport with XK120 and scored results immediately. With the robust, reliable, powerful configured engine, this was the perfect start for their competition success, leading onto the more aerodynamic XK120C (C for Competition) then becoming the C-Type, giving Jaguar their first Le Mans victory in 1951.

In June 1952, Stirling Moss won the Reims race because of the engineering advantage of Dunlop Disc brakes. This model then evolved into the XK140 and finally XK150, with the C-type firmly involved in global motorsport. With this great success, the road was clear for the next evolution – the D-type – with a hat trick of Le Mans’ wins in 1955, 1956 & 1957. All the competition success, aerospace design and low drag coefficient allowed the Jaguar race cars to run at higher speeds, completely balanced, achieving faster lap times than more powerful cars, such as Ferrari & Aston Martin at double the price: win-win.

Jaguar E-type in 1961 – Geneva Motor Show

At the 1961, Geneva Motor Show Jaguar unveiled ‘One of the most beautiful cars in the world’ as Enzo Ferrari put it. It really goes without saying, how could anyone argue that its shape, style, sculptured sleek bodywork, flowing aerodynamic, aeroplane-inspired stance – looks fast standing still – made it the elegant racer for the road, with a recognisable singing exhaust note.

Pure ‘British Automotive Engineering Art’ iconic design that changed the world !!

2011 Jaguar Classic Celebrating 50 years of the Jaguar E-type
I was honoured to receive a call from Tony O’Keeffe at Jaguar Classic commissioning me to design and manufacture x 100 British Racing Green Holdall’s, to be given as gifts to the 50 special clients taking part in the anniversary rally on February 28th 2011. This ran from Jaguar’s Browns Lane site where the car was created and developed, to the Geneva Motor Show, as part of the E-Type’s 50th anniversary celebrations. It was a re-enactment of the 1961 night-time dash will took place as a tribute to the retired engineer Norman Dewis.

2021 – 10 years later Jaguar E-type 60th Anniversary
As I knew 60 years of E-type would be a great celebration, and my passion for our British icon was still very strong, I thought I would call Graham Searle, Director of the Jaguar Enthusiasts‘ Club, who is local to me. I asked Graham, would the Club like to collaborate with my idea of creating a 60th Commemorative Heritage Holdall with a striking bespoke lining, a recognisable and in-demand feature of every Jordan Bespoke holdall. Graham said this was a wonderful idea, so arranged a meeting with his team at the JEC. Andy Webber took the lead on this project. I mentioned to Andy that we really needed some special photos of various E-types over the years and could we speak to some of his members and perhaps we use photos of their cars? I then thought it would be much better to use official Jaguar-licensed photos, making the lining unique, adding to the story, and most importantly creating a memorable, talked-about showpiece. I do hope you like our final montage-bespoke lining – if only Norman Dewis was with us today so I could gift him one of our E60 Heritage Holdalls.

Thank you to the Jaguar Enthusiasts Club and Jaguar Heritage Trust for making this 2021 E60 Heritage Holdall possible; it’s been a real pleasure.

NOTE: The E60 Heritage Holdall will be on display on Sunday 4th July in the Traders’ Hanger at the Summer Jaguar Festival at Bicester Heritage, celebrating 60 years of the iconic Jaguar E-type. Come and say hello!
We are proud that The Jaguar Enthusiast Club has appointed us as the Official Leather Holdall supplier to the largest Jaguar Club in the world – truly passionate about Jaguar cars – an incredibly dedicated motoring club, sharing and supporting our British Heritage Automotive brand’s history – Jaguar Cars since 1935.

Celebrating the iconic history of the Jaguar E-type, we offer the members this beautiful E60 Heritage Holdall, designed and manufactured in collaboration with JEC and working closely with the kind help of the Jaguar Heritage Trust, offering us the licence to use these amazing archive photographs to produce the printed montage for this unique E60 lining. Striking bespoke linings are a recognisable feature of every Jordan Bespoke bag.
The featured leather holdall is finished in Racing Red, crafted in the same highest quality ‘Bridge of Weir’ Scottish leather that Jaguar chooses as its luxury automotive hide. We have a choice of 6 leathers’ colours for you to choose from the option list: Racing Red, Black, Tan, British Racing Green, Dark Blue & Brown, plus the offer of your initials hot-stamped into the leather panel, along with the beautiful E60th Anniversary logo. This is the perfect, unique & memorable holdall to remind you of 60 years of the E-type Jaguar 2021.

Bespoke Personalised Leather and Lining Custom Options

Bespoke Options: We can change the colour of the White Roundel & Number 60 or remove it completely.
Bespoke Lining: Email us your cherished memorable photos and we will create your own personalised lining – totally unique, capturing & remembering those greats times. Contact me today to begin.

1960’s Seat Belt Webbing – Original Handles and Shoulder Straps

Combining original 60’s seat belt webbing for handles and shoulder straps.

Our luggage is designed to carry enough items for your perfect weekend away, combining original 60’s seat belt webbing for handles and shoulder straps
Each item is hand made to order in Italy to perfection with passion – attention to detail is always reflected.

BRITISH DESIGN – HAND MADE IN ITALY to be used as Grand Touring Luggage, Kit Bag or Weekend Holdall.


Our passion, crafted for life

Racing Red GTO Twin Briefcase

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gto twin briefcase zipOur Racing Red inspired Twin Briefcase – has been introduced by demand from our clients that have purchased the GTO Racing Red Holdall

The briefcase has been designed based on ‘Class functionality and Style’ providing exceptional versatility and organization. Perfect for carrying 15-inch laptops & larger – check dimensions.

  • Features multiple pockets for accessories, double high quality metal zippers add functionality for files, books, data cables and headphones, padded computer’s compartment, multiple open card slots and pen layer, mobile phone pocket.
  • The front and back of the Briefcase features high quality metal zipped – large pockets for easy access to items on the go.
  • Finished in Black Smooth No-Grain Bridge of Weir Scottish Leather with Racing Red materials and stitching.
  • Combining original 60’s seat belt webbing for handles and shoulder straps.

Makes a perfect match for any car or motorbike enthusiasts that are passionate about ‘Black and Red’ colour combinations….it’s very striking.

Bespoke – Custom – Tailor Made:    Each Item can be Personalised making the article Unique and Memorable with hot stamping/blind embossing of your company logo, initials, chassis or registration number.

Bespoke your webbing, stitching and lining colour: Yellow – Orange – Lime Green – British Racing Green – Grey….your choice.

gto twin briefcase innerDesigned to be used as Grand Touring Business Luggage

  • Zips finished in Palladium with full end to end opening for complete easy access
  • Large width internal and external zipped pocket’s
  • Shoulder strap – detachable, adjustable and with a padded non-slip shoulder pad
  • Leather Luggage Tag with a panel covering owners’ personal details
  • JB Leather Key Fob
  • Cotton Dust Cover


Width: 46cm Height: 30cm Depth: 12.5cm

Accepted as Hand Luggage on most airlines – Larger size GTO Holdalls are available to form part of a Luggage Collection.

Bespoke Leather Art Folio & Document Holder

a4 folio tan angle 1

a4 folio tan detailFor the Love of Whisky,  privileged to collaborate with MacLean & Bruce the Scottish leading luxury experts in Whisky, Travel & Scotland.
This first item forms part of the New ‘Whisky Heritage Collection’

a4 folio tan innerThe Folio & Document Holder is finished in Whisky colour, using the same highest quality ‘Bridge of Weir’ Scottish leather that Aston Martin & Bentley choose as their luxury automotive hide, the unique printed lining tells the story of what makes Scottish Whisky so special, with handwritten words from Charles MacLean, world renowned author on the subject of Whisky.

Dimensions: Width 39 x Height 26 x Depth 5 cm

What Lining Art and Leather colours will you choose?

Type 25 Heritage Holdall – Classic Team Lotus – Motorsport

clt type 25 holdall angle

We are proud to present the first addition to the ‘Heritage Motorsport Collection’ the Lotus Type 25 Heritage Holdall. This stylish holdall was designed by Jordan in close connection with Clive Chapman, Managing Director of Classic Team Lotus, and son of Colin Chapman, and is the latest creation in a 13-year official partnership between the two brands.

This latest Jordan Bespoke bag takes inspiration from Colin Chapman’s Lotus Type 25 racing car, designed by Chapman for the 1962 Formula One season and famously raced by motorsports legend Jim Clark. The result is a holdall which celebrates this famous racing car, captures the spirit of the 60s, honours the memory of Jim Clark and applauds the engineering prowess of Colin Chapman.

clt type 25 holdall strapSpecially selected Scottish Bridge of Weir leather perfectly matches the iconic Team Lotus colour scheme of British Racing Green and yellow, the flawless nature of the hides reflecting the quality buyers have come to expect from Jordan Bespoke.

A plain white roundel echoes the livery of the Classic Team Lotus transporter which has become a recognisable emblem for Team Lotus. The number 8 remembers when motor racing icon Jim Clark crossed the line at Monza 1963. His Lotus Type 25 displayed the number 8, making history as he secured the drivers’ title with 3 championship races remaining.

As with all Simon Jordan creations, client-led bespoke options are available. In recognition of the time when car numbers changed from race to race, customers can choose to have their holdall customised with a number of their choice. An owner may choose a significant number to them, such as a birthday, or perhaps to depict the number displayed on their own racing car.

A subtle design feature of the Team Lotus Type 25 Holdall is the monogram embossed on the zip pulls, luggage tag and matching key ring. The ACBC monogram was created by Anthony Colin Bruce Chapman who chose to incorporate his personal monogram within the original Lotus logo.

A trademark element of every Simon Jordan design is a vivid, extravagant interior lining that adds character and personality to every piece of luggage. The red Italian flock material used for the Lotus Type 25 holdall represents the original colour of the driver’s seat & steering wheel fitted to the Lotus Type 25, contrasting perfectly with the exterior styling.

Jim Clark, one of the greatest drivers in motorsport history, is synonymous with the Lotus Type 25. Clark achieved 33 pole positions and won 25 races from his 72 Grand Prix starts in championship races. He was the master and I, the pupil Sir Jackie Stewart OBE said of Clark. Five times Formula One champion Juan Manuel Fangio once said Jimmy Clark was the greatest racing driver ever, and Ayrton Senna admitted He was my boyhood hero. He was the best of the best.

Simon Jordan Founder of Jordan Bespoke, said “Working with Classic Team Lotus and the Chapman family to create this Lotus Type 25 bag was a genuine honour and privilege. Together we have created a luxurious holdall which respects the contribution Colin Chapman made to motorsport with the Type 25, and the unrivalled talent of its driver, Jim Clark. Despite its obvious motorsport connections, the holdall offers a stylish bespoke piece of luggage to anyone who has an eye for detail and a passion for quality and design.”

Clive Chapman, Managing Director of Classic Team Lotus, said “Classic Team Lotus tries its best to celebrate the history of Team Lotus.  I am privileged to work together with an outstanding team of mechanics to preserve the famous cars that established the Lotus legend.  Classic Team Lotus is delighted to have joined forces with Jordan Bespoke to realise this practical and desirable holdall in the highest quality which captures the Team Lotus identity in such striking style.  I am confident it will prove to be an emblem of Team Lotus history which will appeal to proud Lotus enthusiasts worldwide.”

BRITISH DESIGN to be used as Grand Touring Luggage, Kit Bag or Weekend Holdall, travel in style.

Click here to view the Type 25 Heritage Holdall – Classic Team Lotus – Motorsport

LRD Heritage Collection ‘Leather Art’ Holdall

lrd heritage art angle

The first LRD Heritage Holdall  001/2020 was conceived after a telephone conversation with Simon de Burton, the UK-based journalist and author whose work is published in luxury, automotive and lifestyle magazines around the world.

While discussing an article for an early 2020 issue of Motor Sport magazine about one of my other bespoke leather designs, we spoke of Simon’s lifelong love of cars, and early Land Rovers in particular.

lrd heritage art strapThe conversation  inspired the idea to make a Jordan Bespoke holdall based on the profile of a Land Rover front wing, a familiar shape seen on every classic Land Rover from the Series One of 1948 right up to the last, old-style Defender that left the production line in 2016.

The idea quickly grew, and I suggested several options for what would become the 001/2020 Holdall: We could incorporate the paint colour of Simon’s Marine Blue Land Rover, which our tannery in Tuscany would through-dye the leather, while handles and shoulder straps could be made from dark blue, 1960s-style seat belt webbing, both for practicality and to provide a strong colour contrast.

To introduce a ‘surprise’ element,  I suggested that Simon emailed me some favourite photographs of his two Land Rovers. These were used to produce a montage for the holdall’s bespoke and unique lining, meaning it would always provide a reminder of home while travelling.

To further link the holdall with Simon’s favourite Land Rover, a decidedly ‘patinated’ Series IIA model, I asked him to email me a close-up shot of its distinctive front registration plate showing the number ‘AKM 100B’.

This was scaled down to create an exact replica in black leather with the numbers and letters stitched on using an ‘alloy’ shade embroidery thread, with the result being positioned on the offside front of the bag to replicate the position of the plate on the actual car.

As a finishing touch, Jordan Bespoke hot-stamped Simon’s initials onto a replica of the Land Rover’s front grille panel made from dark blue leather.

The result, says Simon, was way beyond expectations.

“Having written about luxury goods for more than 20 years, I have seen numerous examples of high-end leather luggage – and I can honestly say that the fit, finish, hardware and attention to detail evident on my bespoke Land Rover holdall is second to none. Simon Jordan fully explained the process in advance and supplied a detailed design sheet for sign-off before manufacturing started  , both to ensure the specification was absolutely accurate and to give me the opportunity to make any last-minute changes.

“This bag really is a delight, and its sensible dimensions, supple, top-grade, leather and detachable shoulder strap make it a really practical and versatile piece of luggage.

“The holdall’s exceptional quality means it will fit right in when pitching-up at the swankiest of hotels for a luxury car launch – but it’s also so robust that I’ll use it for everything from camping trips in the Land Rover to airport runs on my motorcycle. In fact, the stitching, zips and hardware are guaranteed for life. According to Simon, it will actually improve with age so I fully expect to pass it on to my children (along with the burden of my Land Rovers).

“One thing’s for sure –  however much anyone else wants Heritage Holdall, no one will be able to claim it’s theirs at the airport carousel.”

Click here to view the LRD Heritage Collection ‘Leather Art’ Holdall

Benjafields Racing Club – Weekend Duffle Bag

It was my honour and pleasure to design and manufacture this first of many Weekend Duffle Bags for the members. Inspiration came from the style and design of the pre-war Bentleys, famous for the beautiful British Racing Green paintwork and leather bonnet straps. Personalised BRC logo printed lining and embroidered outer Club badge with the members initials. Fitted with Palladium metal zips.

Jordan Bespoke celebrates iconic motorsport legends with the launch of two luxury leather duffle bags for charity

Jordan Bespoke celebrates iconic motorsport legends with the launch of two luxury leather duffle bags for charity

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  • Jordan Bespoke unveils Champions of Monaco and Jim Clark luxury leather bags
  • Each bag represents one of two Formula One legends, Sir Jackie Stewart OBE and Jim Clark OBE
  • Every bag sold raises funds for Sir Jackie Stewart’s Race Against Dementia and The Jim Clark Trust charities
  • Both bags crafted using the highest quality hides from Bridge of Weir Scottish Leather Group, one of Europe’s oldest tanneries and world renowned in the automotive industry
  • Beautiful design, exceptional detail and unique features celebrate the heritage and inspiration of Jackie Stewart and Jim Clark

Simon Jordan has created and designed fine leather goods for over 15 years, designing luxury leather products and accessories for private clients, including many of the heroes of motorsport. His company, Jordan Bespoke, also supplies several corporate clients including Aston Martin, Bentley, Jaguar, McLaren and Sunseeker yachts. 

Since 2005 Simon has forged an admirable client base which includes many of the world’s most famous racing drivers, the most prominent classic car collectors and some of the most sought-after luxury brands. Famous for his leather travel bags, the Jordan trademark is a striking interior lining, genuine automotive seatbelt webbing for handles and adjustable shoulder straps matched with a high quality, automotive leather exterior manufactured to the very highest quality. 

To coincide with the British Grand Prix double header on 2nd and 9th August, Jordan Bespoke is delighted to celebrate two British motorsport legends, Sir Jackie Stewart OBE and Jim Clark OBE, with the unveiling of two luxury leather duffle bags to help raise funds for Race Against Dementia and The Jim Clark Trust. 

Benjafields Racing Club – Classic Wooden Suitcase

Thrilled to finish these beautiful Classic – Wooden leather covered Suitcases for one of the members of the Benjafields Racing Club. These are lovingly Hand Made to Order in our Tuscan factory to any size, using either your leather from your coach trimmers or our leather hides from our selected tannery’s. You can choose the stitching, lining and strap colours. The corners can be protected with either nickel or brass or leather as per this finish. The linings can be a personalised print. We have the option of fitting metal badges or hot stamping of logo’s or initials.

Coming Soon: ‘Champions of Monaco’ 70th Anniversary 1950 – 2020 Duffle Bag

This beautiful detailed holdall and Bespoke Lining has been designed to pay tribute to the following drivers that have won at Monaco since 1950, considered as the most technical, complex, highly glamorous motor racing street circuit in the world offering the ultimate grand prix atmosphere you can experience.    

  1. 1950 Juan Manuel Fangio – Alfa Romeo
  2. 1961 Sir Stirling Moss – Lotus
  3. 1969 Graham Hill – Lotus
  4. 1973 Sir Jackie Stewart – Tyrrell
  5. 1976 Niki Lauda – Ferrari
  6. 1979 Jody Scheckter – Ferrari
  7. 1983 Keke Rosberg – Williams
  8. 1988 Alain Prost – McLaren
  9. 1992 Ayrton Senna – McLaren
  10. 1998 Mika Hakkinen  – McLaren
  11. 1999 Michael Schumacher – Ferrari
  12. 2002 David Coulthard – McLaren
  13. 2009 Jenson Button – Brawn
  14. 2015 Nico Rosberg – Mercedes
  15. 2017 Sebastian Vettel – Ferrari
  16. 2018 Daniel Ricciardo – Red Bull
  17. 2019 Lewis Hamilton – Mercedes

Weekend Holdall  ‘Our New 2020 – 2nd generation’      

Style name: GTO
Colour: Dark Blue Leather
Handles and Shoulder Strap: Dark Blue
Bespoke Printed Lining

Image Source – Photographs used for the Bespoke Printed Lining

  • Juan Manuel Fangio – Alfa Romeo 158 – 1950. Thank you to:  ‘Centro Documentazione Alfa Romeo – Arese’
  • All other photographs. Thank you to: Paul – Henri Cahier